第 五十 章 · The peculiarity of this particular proposition was that it had the
basic elements of success. Mr. Ross had the experience and the
judgment which were quite capable of making a success of almost
anything he undertook. He was in a field which was entirely familiar.
He could convince almost any able man if he could get his ear
sufficiently long to lay his facts before him.
Lester was not convinced at first, although, generally speaking, he
was interested in real estate propositions. He liked land. He
considered it a sound investment providing you did not get too much of
it. He had never invested in any, or scarcely any, solely because he
had not been in a realm where real estate propositions were talked of.
As it was he was landless and, in a way, jobless.
He rather liked Mr. Ross and his way of doing business. It was easy
to verify his statements, and he did verify them in several
particulars. There were his signs out on the prairie stretches, and
here were his ads in the daily papers. It seemed not a bad way at all
in his idleness to start and make some money.
The trouble with Lester was that he had reached the time where he
was not as keen for details as he had formerly been. All his work in
recent years--in fact, from the very beginning--had been
with large propositions, the purchasing of great quantities of
supplies, the placing of large orders, the discussion of things which
were wholesale and which had very little to do with the minor details
which make up the special interests of the smaller traders of the
world. In the factory his brother Robert had figured the pennies and
nickels of labor-cost, had seen to it that all the little leaks were
shut off. Lester had been left to deal with larger things, and he had
consistently done so. When it came to this particular proposition his
interest was in the wholesale phases of it, not the petty details of
selling. He could not help seeing that Chicago was a growing city, and
that land values must rise. What was now far-out prairie property
would soon, in the course of a few years, be well built-up suburban
residence territory. Scarcely any land that could be purchased now
would fall in value. It might drag in sales or increase, but it
couldn't fall. Ross convinced him of this. He knew it of his own
judgment to be true.
The several things on which he did not speculate sufficiently were
the life or health of Mr. Ross; the chance that some obnoxious
neighborhood growth would affect the territory he had selected as
residence territory; the fact that difficult money situations might
reduce real estate values--in fact, bring about a flurry of real
estate liquidation which would send prices crashing down and cause the
failure of strong promoters, even such promoters for instance, as Mr.
Samuel E. Ross.
For several months he studied the situation as presented by his new
guide and mentor, and then, having satisfied himself that he was
reasonably safe, decided to sell some of the holdings which were
netting him a beggarly six per cent, and invest in this new
proposition. The first cash outlay was twenty thousand dollars for the
land, which was taken over under an operative agreement between
himself and Ross; this was run indefinitely--so long as there was
any of this land left to sell. The next thing was to raise twelve
thousand five hundred dollars for improvements, which he did, and then
to furnish some twenty-five hundred dollars more for taxes and
unconsidered expenses, items which had come up in carrying out the
improvement work which had been planned. It seemed that hard and soft
earth made a difference in grading costs, that trees would not always
flourish as expected, that certain members of the city water and gas
departments had to be "seen" and "fixed" before certain other
improvements could be effected. Mr. Ross attended to all this, but the
cost of the proceedings was something which had to be discussed, and
Lester heard it all.
After the land was put in shape, about a year after the original
conversation, it was necessary to wait until spring for the proper
advertising and booming of the new section; and this advertising began
to call at once for the third payment. Lester disposed of an
additional fifteen thousand dollars worth of securities in order to
follow this venture to its logical and profitable conclusion.
Up to this time he was rather pleased with his venture. Ross had
certainly been thorough and business-like in his handling of the
various details. The land was put in excellent shape. It was given a
rather attractive title--"Inwood," although, as Lester noted,
there was precious little wood anywhere around there. But Ross assured
him that people looking for a suburban residence would be attracted by
the name; seeing the vigorous efforts in tree-planting that had been
made to provide for shade in the future, they would take the will for
the deed. Lester smiled.
The first chill wind that blew upon the infant project came in the
form of a rumor that the International Packing Company, one of the big
constituent members of the packing house combination at Halstead and
Thirty-ninth streets, had determined to desert the old group and lay
out a new packing area for itself. The papers explained that the
company intended to go farther south, probably below Fifty-fifth
Street and west of Ashland Avenue. This was the territory that was
located due west of Lester's property, and the mere suspicion that the
packing company might invade the territory was sufficient to blight
the prospects of any budding real estate deal.
Ross was beside himself with rage. He decided, after quick
deliberation, that the best thing to do would be to boom the property
heavily, by means of newspaper advertising, and see if it could not be
disposed of before any additional damage was likely to be done to it.
He laid the matter before Lester, who agreed that this would be
advisable. They had already expended six thousand dollars in
advertising, and now the additional sum of three thousand dollars was
spent in ten days, to make it appear that In wood was an ideal
residence section, equipped with every modern convenience for the
home-lover, and destined to be one of the most exclusive and beautiful
suburbs of the city. It was "no go." A few lots were sold, but the
rumor that the International Packing Company might come was persistent
and deadly; from any point of view, save that of a foreign population
neighborhood, the enterprise was a failure.
To say that Lester was greatly disheartened by this blow is to put
it mildly. Practically fifty thousand dollars, two-thirds of all his
earthly possessions, outside of his stipulated annual income, was tied
up here; and there were taxes to pay, repairs to maintain, actual
depreciation in value to face. He suggested to Ross that the area
might be sold at its cost value, or a loan raised on it, and the whole
enterprise abandoned; but that experienced real estate dealer was not
so sanguine. He had had one or two failures of this kind before. He
was superstitious about anything which did not go smoothly from the
beginning. If it didn't go it was a hoodoo--a black
shadow--and he wanted no more to do with it. Other real estate
men, as he knew to his cost, were of the same opinion.
Some three years later the property was sold under the sheriff's
hammer. Lester, having put in fifty thousand dollars all told,
recovered a trifle more than eighteen thousand; and some of his wise
friends assured him that he was lucky in getting off so easily.